February 18 & 19th I attended CoSEIA’s Annual Conference & Expo 2010, “Building a Sustainable Solar Economy.” I think of stakeholders as angel investors, venture capitalists, employees, vendors, and sub-contractors. After attending this conference however, politicians should also be added to the top of your list. And, interfacing with them can make or break your business....<< MORE >>

I love doing workshops but sometimes I find it difficult to get people to attend. How about you? Years ago, businesses like Hewlett-Packard packed the room out. But as products became a commodity items, the room became skimpier. And today, research can be done in front of a computer instead of hours attending a local dog and pony show. So, I decided to try something different; << MORE >>

You could increase profits just through raising client commitment level. Statistically 18% of your clients are ‘Sold-Out’ on your business. Just by increasing that 18% you could have a significant impact on your profits. Here are three points. << MORE >>

I was on the FedEx web site the other day and was surprised at what I read. In fact my reaction was wow. Brand development has been a function of every FedEX business activity that begins with their customer. As a result they created a business brand that is best express by saying ‘wow.’ << MORE >>

TODAY’S KEY; CLARITY is recognizing what makes your business unique in the eyes of your prospective client, communicating that uniqueness with power, and ensuring nothing is overlooked.... << MORE >>

I was listening to an audio book, “The Slight Edge” by Jeff Olson and was intrigued by his thoughts on this subject. In fact, this leads straight into creating a great brand. Most effective brands ...<< MORE >>

The other day I heard an attorney who specializes in estate planning talk about truthfulness in relationships. Thirty minutes of enticing information on how to successfully walk through splitting an estate without the usual pointing of fingers. I was riveted by every word...<< MORE >>

Community involvement is a great way to promote your business, leverage your brand, and create credibility. << MORE >>

Creating a great brand is an art. But, through art are great lessons in keeping a brand fresh. << MORE >>

Welcome to my blog. Please check back soon for new entries.