I was listening to an audio book, “The Slight Edge” by Jeff Olson and was intrigued by his thoughts on this subject. In fact, this leads straight into creating a great brand. Most effective brands do not surface over night. The consistent keep-it-up activity doing what you do best will catch the attention of your audience. In other words you have a story and you are telling that story in all aspects of your business activity.

Jeff Olson talked about how people who excel do so one baby step at a time. The secret is being consistent with day-to-day activities. And, that is exactly what I found in my second book, “Denver Men in the Kitchen.” Creating a great business brand is about making wise choices. Lots of seemingly insignificant wise choices add up to creating great customer experiences that fulfills your brand promise. And, it was one step at a time that took these guys into the successful positions they now enjoy.

So, here is my thought on how to do this. Take time as CEO, CFO, COO, whatever your position, to do the little things; they may mean more than all the lofty words you could develop in an advertising, pr, or marketing campaign. It is also the little things that help us stop and enjoy the process.

You don't want to miss my upcoming workshop on July 14, 2009 at the Philip S Miller Library in Castle Rock from 11:30 until 1:00 p.m. on "Ignite Your Business."